Francesco Pachì | logo

Francesco Pachì | High quality knives photograhy | Italian Knife Guild | Custom knifemaking | knives books | Advertising & Commercial Photography

Advertising & Commercial Photography
Advertising & Commercial Photography

Advertising & Commercial Photography

Commercial photography and in particular “Still life” technique was a real school of life for me, and it has influenced the way I see everything around me. The adventure started in 1983, when I opened my first studio and started to work as an advertising photographer in Genoa. Those were years when photography was still quite far from the current use of digital technology.
I worked with very big slides and it was absolutely necessary to have your studio next to a darkroom in order to be able to quickly see shoot results and to avoid the risk of having to hastily recreate a complex set… Currently most of our photographic work covers the world of cutlery and collectors, but sometimes we gladly take pictures for some companies that we follow for advertising.